As an addendum to my last post, I just heard from Words Bookstore in Maplewood that Pitchapalooza is coming on October 27. You can get all the details at Pitchapalooza’s site, but here’s a brief intro to what they do. I hear from friends that their events are well worth a visit.
“Five years ago, we created an event that has drawn thousands of people into bookstores, writing conferences and book festivals all over the country. It’s called Pitchapalooza, the American Idol for books (only without Simon) and it works like this: Anyone with an idea for a book has the chance to pitch it to a panel of judges. But they get only one minute. Eckstut and Sterry team up with two guest industry insiders to form the judging panel. The Judges critique everything from idea to style to potential in the marketplace and much, much more. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapaloozas are educational and entertaining for one and all. All attendees come away with concrete advice on how to improve their pitch as well as a greater understanding of the ins and outs of the publishing industry.
“At the end of each Pitchapalooza, the judges come together to pick a winner. The winner receives a half hour consultation with Eckstut and Sterry. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.”
OK, let’s admit it. We’ve all done it at some point over the past few weeks – headed over to the nearest Borders to pick the last meat off the bones, grabbing whatever we could to add to our personal libraries before the doors finally closed for good next Friday.
Not that most of us have ever really loved the big box bookstores. Yeah, they have some nice cafes. But every writer worth his salt knows that the local independents treat us better, care about us more, actually welcome us (sometimes personally!) when we walk through their doors.
Still most writers live on really tight budgets. And a bargain is a bargain. This is just a one time thing, trust me! – as we peruse the shelves for hidden treasures, novels by our favorite forgottens, obscure poets or essayists, dictionaries, and research for our in-progress novels.
I was looking for The Landmark Herodotus, but, believe it or not, there wasn’t a copy in sight. Instead, I found rows and rows of cheesy romance novels, cookie-cutter thrillers by authors I’d never heard of, plenty of cookbooks, large-format non-fiction glossies, and those books for kids that include a toy or a small stack of collector cards. Oh, and smelly candles, fuzzy throws and coffee mugs with hackneyed aphorisms embossed in funky fonts. But books worth reading? Well, there were a few I finally bought, but finding them took a while.
Going through the stacks, I couldn’t help but feel a sense of futility, first, that the second largest bookstore chain in America was closing, and second, at the pallid offerings – our industry’s blemishes bared to the world. True, most of these books were the very last of the leftovers, the ones that no one else would touch. The words between the glossy, trying-too-hard covers may even have been reasonably good. Perhaps I’d never heard of these books because they were poorly marketed, as most books are. Perhaps it was their sycophantic packaging. Pink = chick-lit. Woman with head cut off, turning away from the reader = genre historical. Woman with head still visible, looking just a bit too sexy in her period attire = romance. To me, these packages wreaked of predictability and bad taste. But I don’t blame the authors. Hey, they were lucky. They got published! That’s a feat of such magnitude that none of us has the right to see anything but a fellow comrade in arms.
But in these last dregs of pulp, I saw the precipitated futility of our industry, the sweaty desperation to get something – anything – sold, especially in a landscape that is digi-bytes away from literary destruction.
Or is it? I’m definitely not sure right now how or where books will be sold in the coming years. But stories? There’s no lack of hunger for stories.
I’m no longer afraid of the digital transformation of the book. In fact, I see a lot of value and possibility. First, no longer will books kill trees or burn so much fossil fuel as they are carted in tractor-trailers from printer to warehouse to bookstore to gigantic shredder. And no longer will it take months or even years to publish. It could and should take only weeks, as today’s NY Times article about news-based non-fiction proves.
It’s just a question of how we’ll discover what’s worth our precious reading time and what’s not. That’s what bookstores have always been for.
My husband and I love to go to bookstores on our “date nights”. After a satisfying meal where we actually get to talk about something other than the kids, we head to the nearest bookstore, sometimes losing ourselves in opposite corners, coming together now and then with a book in hand we think the other might like, inevitably leaving the store with a small stack of tomes.
Surfing on Amazon.com or GoodReads.com doesn’t come close. There’s no romance and little chance for serendipity.
Still I see great hope in the least likely corner – the diminutive local, independent bookstore. Anne Patchett’s essay about her book tour this summer portrays independent bookstores as alive and well. In fact, many forecasts say that indies will benefit most from Borders’ demise, and may well take their place once again as the vital central hub of the literary world.
In these smaller, cozier havens for books and their dwindling lovers, authors and their fans can still meet one another to discuss the vagaries of character, setting, language and plot. And booksellers can “hand-sell” as they always have, recommending books based on their customers’ personal interests and passions.
At the Barnes & Nobles and Borders, it has always been a bit like meeting someone at a bar. Sure, you might hook up and have a little fun. But if you’re looking for a more serious relationship, wouldn’t it be better to be introduced by a trusted friend?
That’s what indie bookstores have always been like, and now, after years of struggling to survive, they are emerging from the clouds, populating the book universe like small, twinkling stars. Perhaps their influence will never be enough to recapture literature’s place at the radiant core of culture and society. But for as long as books are produced, printed and sold, these small, local bookstores might just be the best place to pick them up and bring them home.
The Times They Are a-Changin’. I see it again and again. I’m no longer worried so much as bemused (or amused) at the wriggling that the entire book industry is doing right now, trying to find a comfortable fit in so many new and unfamiliar positions. I am wriggling, too, growing The Writers Circle even as I finish the fifth (YES, FIFTH!) draft of my latest novel. Clearly I’m not the type of author who can churn out a book every year. Teaching and supporting writers has become a vital, beloved, and invaluable part of my journey.
In the meantime, here are just a few of the curious and inevitable adjustments being made in every corner of the bookish world.
First, if you don’t already know it, self-publishing is no longer the taboo “vanity” publishing it used to be. It’s first mega-star, Amanda Hocking, is making every struggling writer start to think, “Hey, I can do it myself, too!” Whether or not that’s true, be sure to read Storyseller, for a look inside the industry-changing success of this author who got there the wrong-way-round.
Next, there’s the squirming of independent booksellers. Whether they’re trying to make a profit or just trying to stay alive, they’re starting to charge admission for readings. This extremely controversial act of desperation is explored in Come Meet the Author, but Open Your Wallet from today’s New York Times.
On the pre-publication front, digital is now the way to go for galleys. A galley, for those who don’t know, is an uncorrected proof – a copy of a book that’s just about, but not quite, final. These used to go out to booksellers, reviewers and librarians in unexciting single color covers that you’d sometimes find on the used book rack or down in the basement at The Strand. When I published my book, they’d already gotten pretty fancy. My galley looks like a paperback copy of my hardcover, cover art and all. Well, now you can get galleys on your iPad or Kindle. It makes sense. Why pay for printing and shipping when the book’s “not quite ready for primetime” but you’re hoping to drum up interest? Check out NetGalley where “professional readers” can request titles before they are published for review purposes. (And if you think, “Hey, aren’t we all ‘professional readers’?” check out their publisher requirements to see if you qualify.)
All of that said, I’m forever a traditionalist. And my focus more and more is on the how and why of writing, and less and less on the how and why of publishing. First, it all makes me anxious. Life’s anxiety producing enough. (I have two young sons… Need I say more?) Second, most of this is completely and utterly outside my control. But I can gain much wisdom and solace from good reading, good writing and good writing advice. So I turn to an old master – believe it or not Stephen King, whose books I cannot read (remember, life’s anxiety producing enough, per above?), but whose writing on writing is as direct and accurate as one can get.
I was as tickled perhaps as he to find his short story, “Herman Wouk Is Still Alive” in May’s issue of The Atlantic. And I know that he was pleased because he said so at the end of the accompanying Atlantic interview, Stephen King on the Creative Process, the State of Fiction, and More.
For him, as for any of us, seeing our work in a high-end lit-mag like The Atlantic or The New Yorker is a bit of a dream come true. Even he got rejected: “I can remember sending stories to The Atlantic when I was a teenager, and then in my 20s and getting the rejection slips.” Of course, he wasn’t “Stephen King” back then…
In any case, read the story first, because the interview gives a few minor spoilers. In both cases, I appreciated in his work, his candor, his characterization of writers, especially those who are past their prime and yet still working to express what cannot be expressed, and most especially his characters’ recognition that sometimes even the power of words is not enough.
What does it mean to be a writer today? For most of us, we are piecing it together, taking the hours when they come, squeezing our words into lunch breaks, between classes or meetings. We fantasize of having endless hours to dally with our muse. In truth, even writers who have found their way to praise and publication can rarely afford to hole up in a quiet cabin and type away.
What’s a writer to do when there are characters in our heads demanding to speak? When there are endless stories churning in our minds like stars in a nebula bursting to be born?
First, we take what time we can.
As I’ve often said in class, if you can’t get three hours, why not try a half hour, fifteen minutes, or the time you can steal when you’re in the bathroom with the door closed? No, this isn’t the best way to complete your epic novel. But it’s enough to get words on paper, to spit out one or two baby stars.
Second, we take (or make) jobs that support our work.
The typical day-job for a working writer is university professor, ideally in an impressive institution that permits long sabbaticals, tenure and only minimal class loads. It sounds idyllic to those who wile away on the corporate wheel. But I’ve known corporate workers who manage to arrange a morning or day off each week to write; I’ve known full-time employees who stay late or come in early for the quiet time it gives, or who write back and forth on the bus or train. (Do NOT sit next to me and chit-chat, please!)
I myself wrote my first novel (the unpublished/unpublishable one) in between typing memos at the boring law firm job I held for many years for that very reason. And I recently expanded The Writers Circle because the idea of being my own boss and teaching children the joys and struggles of writing was so much more appealing than going back to the old commute. Its small start has brought me joy and comfort that what I think is important and valuable and rich maybe really is; and I’m doing my best to share its wealth (metaphorical, so far) with others.
Third, we write what we can.
These days, being a writer can mean many things. Writers are journalists, food critics, marketers. Many writers I know in our suburban New Jersey towns have become roving hyper-local reporters and editors, covering town hall meetings and t-ball games to hone their skills, build their credits and keep their feet in the game. I’ve known writers to accept gigs ghost-writing, working on financial reports, textbooks, advertising or technical manuals. No, perhaps it’s not heart-felt work, but it’s writing. Any chance to craft thoughts and ideas into sound, logical forms is a chance to rightfully call oneself a writer.
Fourth, we write what we must.
I, on the other hand, have never been very good a writing for writing’s sake. Even when I worked in information technology, I avoided the lure of technical writing for fear that it would drain me of any creative word-smithing energy I had left. I was happier doing something completely different, to “save myself” for my true love, awaiting my attentions when I finally made it home and, before I collapsed completely, spent a few hours in anxious, exhausted communing with my characters and worlds.
Neither way is perfect, and neither is a sure route to success. We need to feed our souls and minds as well as our bodies. Finding the right balance is a matter of personality, endurance, opportunity and ultimately choice. As with most things, we all do the best we can.
Fifth (and this is a new one), we publish where we may.
Is working on this blog – or any digital project – any less valuable than writing fiction for print? I guess it depends on your point of view. In a landscape of changing readers’ habits, shortening attention spans, media inundation and a shrinking traditional publishing pool, just about any writing venue is worth exploring.
Self-publishing has lost much of its taboo. And though I personally wouldn’t make it my first choice for developing a broad readership, it’s certainly becoming a viable option for many. It works well for anyone with very direct access to a small but specific market. Profession-specific non-fiction comes to mind readily. But then, who can escape the stunning success of self-publishing fiction superstar Amanda Hocking? Even if your spinal column quivers at the very thought of self-publishing, isn’t it too soon to say? There were naysayers and obstructionists (namely the Church and the elite) when Gutenberg first introduced his machine.
Writers and creative artists are also discovering ways to use digital forms to convey stories in unique and innovative ways. Starting years ago with primitive hyperlink novels, these digital formats are slowing helping us reshape the whole concept of storytelling. Like a brand new set of paints to an artist, new digital venues, including blogging, texting, super-short “Twitter” fiction, video-logs (vlogs, I’m told), and a combination of some or all, invite us into explore and reshape our thinking about story.
Isn’t all of this writing? And honestly, isn’t it fascinating?
We may dream of big readerships, big advances and a seat on a couch beside a talk-show host. But if that’s all we’re working for, we will almost certainly fall short of our goal. And if that’s all we see, maybe we’re turning west to watch the sunrise.
If we want to call ourselves “writers”, the task is before us. Simply write and write and write. Then find a way to put our words into the world. These days, for better or worse, doing that is much easier than it used to be.
Finding readers…? Well, that’s another story.
I was listening to NPR on the drive home the other night, hearing how we should be preparing for the rise out of this economic downturn. They were advising everyone to keep retraining, keep improving our skills, and to stay attuned to our industry, so that we’ll be “ready for the next wave.”
Well, in publishing, the next wave has already crashed. Many of us are swimming around, trying to find something to grab onto. Just yesterday, the news was rife with stories about the new Google eBookstore. It’s an encouraging sign that Amazon finally has competition in this exponentially growing segment of the book market. At the same time, those who adore the book as a physical object must resign themselves: digital books are here to stay.
There are some pretty cool things about this new digital horizon. First, your “book” can turn into a wild, multimedia experience. Check out Interactive Alice and enhanced Narnia. These are truly fantastic examples of what the digital platform offers.
But what does it mean for creative writers like ourselves? Are we expected to become multimedia wizards, able not only to write wonderful stories, but to create “books” that are more akin to interactive, animated movies? Will this part of the publishing process become the purview of our publishers, taking the author’s ageless craft and enhancing it, pairing us with digital illustrators as we have only been paired in the world of children’s picture books before?
It’s a fascinating prospect, one with tremendous creative and marketing potential. But, as you can see from the tried and true titles digitally enhanced above, there has been a pretty solid market for a book before publishers are likely to make that kind of investment. For now, digitally enhanced ebooks are likely to remain a fantasy for all but the most well-known or tech-savvy authors.
Meanwhile, we writers must still ply our craft, refining our skills and our stories as we hang on for this uncertain, if exciting, future. Some of us are already experimenting with new forms, like friend and local novelist Pamela Redmond Satran and her blog novel, Ho Springs. The blog format, with its generally short entries (well, maybe not mine!) is a fascinating venue for developing new forms of fiction. There are other, even shorter formats out there, as I detailed in my post last year, The Evolutionary Invention.
I find all this fascinating, a real cultural revolution. As Haruki Murakami mentions in his recent New York Times essay, Reality A and Reality B, “The novels and stories we write will surely become increasingly different in character and feel from those that have come before, just as 20th-century fiction is sharply and clearly differentiated from 19th-century fiction.”
Eventually, great art may come from this short-attention-span, digitally enhanced new medium. The questions we must all ask for now are:
- What form will our stories take?
- How will they be read?
- How will they be appreciated?
- What will really move our readers?
These are the same questions we’ve wrestled with all along.
In the end, does it really matter what form our product takes? We are, all of us, just storytellers, aren’t we? Stories were told orally long before writing existed. As I tell my youngest students, “Imagine yourself sitting around a campfire listening to a storyteller’s words. Now imagine that you are the storyteller. Now imagine that you want your story shared in a village hundreds of miles away.” Writing, and particularly the printing press, made it easier for those stories to survive and be passed along. The new digital media is just Story’s next wave.
It’s amazing, but also scary, what you can find on the web. With a little skillful searching, you can turn up treasures – whole digital libraries you can read online, video interviews and audio clips of some of the greatest thinkers and writers of our time.
Just this past week, I discovered two fantastic offerings: most of The Best American Essays of 2010, online and for free, and an honest, witty and wise video interview with British writer and actor, Stephen Fry: What I Wish I Had Known When I Was 18. All this, plus the opening of The Paris Review interview archives that I mentioned a while back just scratches the surface. And believe me, I barely have time to review half the cool stuff that comes in through my RSS feeds every day.
One really worth mentioning is Open Culture, a tremendous resource for all things fascinating. In the last couple of weeks, they’ve posted links to iTunes versions of the complete works of William Shakespeare, a Halloween tale by Virginia Woolf, free online courses, a talk by the Dalai Lama and a documentary on fractals narrated by science-fiction icon Arthur C. Clarke. Whether you’re doing research or just plain curious, as most writers are, it’s a treasure trove of inspiration – and distraction.
At the same time, I worry about what I’m seeing. So much of this material is, was or should be protected by copyright. So many of us are posting work for which, once upon a time, we might have been paid. I don’t mind giving away what I put on this blog. I see it as an extension of my teaching. But in the current marketplace, both the number of outlets for a writer’s work and what we are offered for our carpal-tunnel angst are dwindling at an alarming rate.
Meanwhile, I’m seeing interesting movement toward a new pay-model for both digital content and print-on-demand. Michael Hirschhorn summed up the shift in his aptly titled article in The Atlantic, The Closing of the Digital Frontier. Pay walls are going up almost as fast as one did in Berlin back in 1961. And some authors, even on their own, are taking advantage of the new paradigm.
Take science fiction writer Cory Doctorow. His self-publishing platform for a new short story collection, “With A Little Help”, is multi-directional and social network driven. He’s a tech-savvy guy who clearly believes his efforts will pay off. “I’m thinking $70,000 to $80,000 net,” he says in a recent NPR interview. That’s more than most authors ever see even with a contract from a big publishing house. Of course, it doesn’t hurt that Doctorow already has a pretty impressive following.
Meanwhile, author Stephen Elliott has made a fine go at distributing his memoir, The Adderall Diaries, via an iPad/iPhone app. Dennis Johnson of Melville House Publishing, said in a recent New York Times article about Elliott’s technological solution, “If you publish work that is hard to sell in the American market, say literary fiction in translation, this is another format to hardcover, paperback and e-book. A fourth line of revenue.”
As much as the web is amazing and free, it has also gobbled up desperately needed income from many a struggling writer (or musician, or artist, or whatever). Now the digital landscape is offering new income options, if we are wise enough to figure out how to take advantage. Granted, most of us won’t make lots of money this way. But in a media culture that is already so fragmented that it’s nearly impossible to get traction, it’s better to stretch palms and spread fingers as wide as we can so that our works may touch just a few more spirits and minds.
Congratulations, Stuart. That’s how it’s done!
This is a quick one, but you MUST read Garrison Keillor’s heartfelt, ironic and insightful Op-Ed in today’s New York Times: The End of an Era in Publishing.
Times are changing so rapidly that none of us can keep pace. What publishing once was, even a few years ago when I sold my first novel, is no more. I say this with great compassion, appreciation and even encouragement for so many of us who are working so hard to create works worthy of being read.
Read Keillor’s piece, and you will get the picture. His analogies are perfect. We are at a historic moment and there’s no turning back. How can we “literary people” not see what’s coming with so many brilliantly illustrative precedents? Is it A Tale of Two Cities? Chekhov’s The Cherry Orchard?
The digital age is creating an egalitarian revolution with publishing available to all. Equality and accessibility don’t guarantee that anything will be better. Only different. It is a changing of the guards. The great bastions of publishing are crumbling as the hoards batter at the walls. Is the old guard sipping wine in the sunset of last glory, or are they arming for a new strategic attack?
Either way, we cannot pretend it’s not happening. If we did, we’d all be fools. But we must adapt or be left unassimilated, wandering aimlessly and bemoaning our past and our fate, recalling the cherry orchard that had to be sold.
It’s a well-known fact that writers rarely make a lot of money at their work. OK, there are exceptions, but most of us can barely afford to buy a blouse with our royalties, never mind J.K. Rowling and her impressive Scottish mansion.
Most of us are just regular folks – OK, regular folks with an odd quirk of imagination that won’t hush up like nice, normal people. We’re just trying to get by, pay our mortgages and educate our kids.
I found this great chart on Lapham’s Quarterly that shows how historically consistent our situation is:
Even the greatest of us rarely make a lot of dough!
So why do we do it, if it’s clearly not for money? Mostly because we can’t help it, and wouldn’t even if we could. Take Janet Burroway‘s advice in Narrative Magazine. (You’ll need to log in to read it, but it’s worth the trouble for all the great work they publish.) Most of us realize after a while that we can’t write for the market. Burroway says: “The trouble is that… the muse is likely to grow dull and depart. …Writing for the masses is like marrying for money, an exhausting way to become a hooker.”
Some of us have commercial voices and others simply don’t. We each simply must write our own true work and stick to it, thick or thin – mostly thin, mostly for ourselves and, if we’re lucky, for a small audience of others that occasionally lets us know that our efforts have not been in vain.
More and more in this bold new publishing environment, we’re simply one pebble on the beach, shining and new just as the tide recedes. But soon enough our gloss will evaporate and we won’t look any more beautiful or interesting that the millions that surround us. As the scary numbers of books published in 2009 show, our odds of being noticed just get smaller and smaller. More than likely we’ll be left lying there in the sand and forgotten.
So why do we do it? Because we must. Because we’re destined to speak. Because there’s an essence in writing that helps us figure ourselves out that comes only from this kind of exploration and expression.
Most of us eventually accept that we might never become famous or rich or even published unless we publish ourselves (which apparently these days isn’t the vanity taboo it once was. But that’s an entirely different story – check out the links above).
Even well-published authors come to realize what they’re up against. Burroway quotes Adam Gopnik: “Every writer’s life can be summed up, in sequence, by the Four Permanent Titles: Great Expectations, A Sentimental Education, The Way of the World, and, finally, Lost Illusions.” Meanwhile publisher and editorial director at Writer’s Digest Jane Friedman tries to explain what many newly minted authors often agonize about, Why Don’t Publishers Market & Promote the Books They Publish?
With all this going against us, why do we do what we do? Because we must. Because we’re forever dissatisfied with the dull reality of our lives. Because we’re dying to know what it’s like to be inside someone else’s head. Because we’re desperate to record the fleeting wonder that comes to us in the middle of the night or in the shower or when we’re walking the dog. We do it because we hear voices and we can’t shut them up unless we listen and carefully write down every word they say.
That’s why we write. If we get paid for it, all the better. If a few of us get rich from it, God, I’m jealous! But when that rare success happens, remember again what Burroway writes, “that the joy of publication, prizes, prestige, money is never adequate and always fleeting. It is taken away every time such successes fail to be repeated…. But the moment of ecstase, ecstasy that comes usually at the end of a period of effortful and perhaps despairing concentration, and yet comes ‘out of nowhere,’ not as an apparent reward but apparently as a gift, that moment stays and is present every time I remember it or reencounter the passage in which it occurred, or reencounter the reluctance that precedes it or the grace as it descends—because this is my only religion, and it is ‘grace,’ and it does seem to ‘descend’—and these moments accumulate into an awareness of power in the sense of capacity, which cannot be taken from me—except, of course, by dementia or death.”
In the end, success is never about us or our work, it’s about happenstance and timing, the frivolities of taste and commerce. Completely separate from the power of passion, imagination, obsession, “ecstase”.
That’s why we do it. Those are the forces that drive us on.
The rest, whether we like it or not, will take care of itself.
These past few weeks have been busy ones for me with several friends launching and promoting their latest works.
First came Marc Aronson’s If Stones Could Speak. Then the joyous hullabaloo shared by all The Writers Circle over Stuart Lutz’s The Last Leaf. You all heard from Susan Barr-Toman yesterday and will hopefully make it to her event next Friday at Words. But there are three other critical events that I cannot fail to mention, given that two are for one of my oldest and dearest writing friends and the third is for one of my newest and dearest.
Don’t miss Stephanie Cowell signing at Watchung Booksellers this Saturday, May 1, from 1:00-2:00 PM and at Words on Thursday, May 13 for a reading at 7:30 PM. The Boston Globe calls her new novel, Claude & Camille, “nothing short of masterful.” Stephanie and I have known each other for over twenty years (scary to write that!) and in several very concrete ways she was instrumental in my ever being able to call myself a professional writer. I’m honored to have such a loyal, generous and talented friend and can’t wait to celebrate her latest novel.
One of my newest dear friends, Marina Budhos, shares a passion for rich, complex writing and the challenging juggle of career and family. So I’m taking my eldest, who is good friends with her son, to the launch of her latest young adult novel, Tell Us We’re Home. She’ll be reading this Sunday, May 2, 2:00 PM, again at Words.
Come and join the celebrations!